For Immediate Release
January 3, 2006

CSA launches This Is Your Life campaign

Montreal – The Canadian Securities Administrators officially launched a new campaign that aims to educate Canadians about the importance of saving and investing, entitled This Is Your Life, that will run until December 2006.

Partnering with the well-loved Canadian comic strip For Better or For Worse®, by Lynn Johnston, the CSA is reaching out to consumers at key points in their lives. While traditionally CSA Investor Education campaigns have been demographically focused, the target groups for This Is Your Life include people experiencing life events including marriage/cohabitation, raising a family, pre-retirement and receiving a financial windfall. Research has shown consumers seek out financial information at these key points.

Canadians are encouraged to visit the educational website www.thisisyourlife.ca, where Lynn Johnston’s familiar characters highlight each triggering event along with relevant and important investing information. Visitors can also enter a contest to win autographed For Better or For Worse® prints and a cash grand prize.

The CSA, the council of the securities regulators of Canada’s provinces and territories, coordinates and harmonizes regulation for the Canadian capital markets. Their mandate is to protect investors from unfair or fraudulent practices through regulation of the securities industry. Part of this protection is educating investors about the risk, responsibilities and rewards of investing.

 

Media relations contacts:

 

Yukon Securities Registry
Richard Roberts
867-667-5225

British Columbia Securities Commission
Andrew Poon
604-899-6880
1-800-373-6393 (BC & Alberta only)

Securities Registry
Northwest Territories
Gary MacDougall
867-920-8984
www.justice.gov.nt.ca
Registrar_SecCorpReg@gov.nt.ca

Alberta Securities Commission
Siobhan Vinish
(403) 297-2664

Nunavut Securities Registry
Gary Crowe
867-975-6190

Saskatchewan Financial Services Commission
Patti Pacholek
306-787-5871

Manitoba Securities Commission
Ainsley Cunningham
204-945-4733
1-800-655-5244 (Manitoba only)
Ontario Securities Commission
Perry Quinton
416-593-2348
1-877-785-1555 (toll free in Canada)

Autorite des marches financiers
Denis Labrie
418-525-0558, ext. 4141
1-800-361-5072 (Québec only)

New Brunswick. Securities Commission
Natalie Green
506-643-7745
1-866-933-2222 (New Brunswick only)

Nova Scotia Securities Commission
Chris Pottie
902-424-5393
Department of Attorney General
Prince Edward Island
Mark Gallant
902-368-4552

Financial Services Regulation Division Newfoundland and Labrador
Doug Connolly
709-729-2594

Entercom Canada Inc.
For Better or For Worse® by Lynn Johnston
Allison Zadorozny
705-752-4226 ext. 222